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The Founder - Jozi Steindorff


Jozi has a deep love for dogs, and has been grooming professionally since 1994. Originally from Brazil, she moved to New Zealand in 2012, and found Mount Maunganui an awesome place to live with her twin girls and her beloved dog Laximi. She has also met her dear husband who was always very supportive and totally essential helping Jozi's dreams become today's reality. 

Jozi has started working as a dog groomer in New Zealand soon after she arrived and after a few years founded The Wag - Club in 2017. She started grooming from her garage at Simpson Rd then moved 6 months later to a bigger place where now is the Papamoa Branch. As business was growing fast, she started expanding to a few more locations and now she has 3 other branches around the Tauranga area including The Lakes, Gate Pa and Mount Maunganui.

Jozi was one of the first groomers to achieve the INTERNATIONAL MASTER GROOMER CERTIFICATION in New Zealand which is the only one recognized worldwide. To ensure the best to her clients, she also makes sure that her team is well qualified and gentle with every pet and their owners. Having in mind that every dog is unique, her team recognizes his needs and providing a top service is their mission. Jozi not only looks after her clients, but her staff as well. She believes that a nice environment at her work place is key and making sure each groomer is happy is essential. 

Meet Our Team



Our beautiful manager and certified dog groomer since 2010. She is a pet lover and certainly loved back by all our dogs. She enjoys a good conversation and is always open to listening to our clients needs.

You will usually find her at our Papamoa Branch.



She has joined us in 2018 when she arrived from Brazil with her family. She has 15 years experience in dog grooming and she has proudly won the second place in 2016 of the Master Groom Competition (biggest in South America, with over 200 competitors).



Monique is our groomer at the Mount salon, she has been a certified groomer since 2014. She is eager to tend to your needs and send your dogs home looking and smelling amazing. Monique is not only a dog lover, but a cat lover too! She loves to welcome cats into our Mount salon for grooming.



Started in the industry as a volunteer dog washer and made her way to her Dog Grooming certification in 2017. She tends to be our groomer who works with the most variety of pets (dogs, cats, guinea pigs and rabbits). She coordinates our Frase Cove and The Lakes branches but she is mostly found at The Lakes Grooming.



Cheyenne has been working in the dog daycare/grooming industry since 2017. You will usually find her managing the Mount salon. She runs the daycare shuttle, helps in with grooming, organising bookings and assisting customers. She loves to make sure all our clients are well looked after and that all their needs are accommodated.

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